Friday, August 21, 2020

The European Union free essay sample

The accompanying article inspects the European Union and the degree of this bodys power. This paper analyzes the European Unions developing forces in the zones of financial aspects, law and legislative issues, vitality, natural issues, travel, instruction, security, innovation, interchanges, associations with non-part states (counting help to different nations), and future administration. From the paper: The EU keeps on tending to and administer in the zone of vitality also. Euratom was remembered for the Treaties of Rome in 1956-7. The vitality emergency of the 70s was a particular test to the Community, and a vitality commission was set up in 1975. Nuclear vitality has consistently been an intriguing issue among the EU chiefs, and the European Energy Charter of the mid 90s was huge (Europa, 2001). In 1996, procedures for sustainable power sources were talked about.

Saturday, July 11, 2020

Seafarer Essay Topics

Seafarer Essay TopicsYou may not be familiar with many of the seafarer essay topics that are out there. However, if you study them and see what they are all about, you will find that they are all applicable to your degree requirements. What is important to know is what kind of themes you should avoid when you are writing your own essay.If you choose to write a seafarer essay topic that has to do with a line of work that involves physical labor, this will not be a good choice for you. There are a number of problems that can occur when you choose to write about something like this. Some of these problems are time constraints and fatigue. As a result, you could become bored.The other thing that you should avoid is writing about something that has to do with the environment in which you live. The great thing about all of the seafarer essay topics is that they have an environmental focus. So if you do choose to write about something like this, you should make sure that you mention how thi ngs could be changed or improved.If you choose to write about a certain aspect of the sea such as fishing, you will be able to help your students see how important it is to the environment. A lot of the students who go on to be oceanographers have also had something to do with saving the world from a particular disaster. This means that they are passionate about their subject matter.The reason that you should avoid writing about these types of subjects on your seafarer essay topics is because they tend to be very boring and dry. Instead, it would be much better if you include images that speak to the students. The importance of making sure that the class will pay attention to what you are talking about cannot be underestimated.The last thing that you should avoid when you are choosing your seafarer essay topics is doing a lot of research. If you do not like doing a lot of research, then you might want to reconsider using the seafarer essay topics that you have picked out. This will be more difficult to do if you are going to be writing about an environmental topic, as it will require you to remember specific facts and figures.In conclusion, if you do want to use the seafarer essay topics that you have picked out, make sure that you avoid the ones that involve the different kinds of work that you may be involved in. Remember that your grade will be based on the idea of why your ideas are better than theses that other students are working on. So you will want to have a focus on this instead of covering other things.So, when you are looking at the seafarer essay topics that you will be working with, make sure that you do not pick out topics that are related to things that you have not written about before. When you are writing about these topics, make sure that you focus on the issue at hand and make sure that you do your best to get your students interested in the subject.

Wednesday, May 6, 2020

L´Oreal Marketing Plan - 6123 Words

L’Oreal Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary Table of Contents L Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L Oreal brand name, and Ambre Solaire under the Garnier Institute brand name. L Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele Couleur are marketed under the Garnier Institute name in France. The Netherlands market has several challenges: new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor†¦show more content†¦This category consists of hand creams, body lotions, all-purpose creams, and facial products. For the past five quarters, unit volume has been growing at an annual rate of 12% [EDITORIAL - SPELL OUT PERCENT] and dollar sales at a rate of 16%. Products within this category are classified by price and product type. [USEFUL TO COMPARE PRODUCT CATEGORY GROWTH R ATES WITH L OREAL S GROWTH RATE.] †¢ A current trend in the skin care industry is stretching lines by adding specific products targeted at skin types such as sensitive, greasy, or dry. A particularly fast-growing category consists of antiaging and antiwrinkling creams. Complementing this trend is an emphasis on scientific development and natural ingredients. Hair Coloring Market †¢ There are two types of hair coloring. Semipermanent colors wash out after five or six shampooings. Permanent colors only disappear as the hair grows out from the roots. †¢ Growth in unit volume over the last four years for both colorants has been 15% per year. †¢ Both the increasing shares of the smaller brands and the decreasing shares of the leaders have sparked a 60% increase in advertising in 1989 for all brands of hair coloring. †¢ Traditionally, hair colorants have been used primarily to cover gray hair. Recently, however, coloring hair has become more of a fashion statement . This partially accounts for the increased popularity of semipermanent hair coloring. Product Situation Synergie is a line of facial skin careShow MoreRelatedL ¡Ã‚ ¦Oreal Nederland B.V.1602 Words   |  7 PagesL ¡Ã‚ ¦Oreal Nederland B.V. Pertinent Facts L ¡Ã‚ ¦Oreal is the largest cosmetics company in the world. In 1992 the L ¡Ã‚ ¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.SRead MoreCompetitor Analysis : Marketing Planning Process1406 Words   |  6 Pagesanalysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor s actions and exploit competitor s weaknesses. It also helps firms to identify their firm s unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will con tinuously develop their marketing strategies, in response toRead MoreLOreal Nederland B.V.: Product Introduction2528 Words   |  11 PagesCase Study Analysis Prepared by Supervised by Mr. Year 2009-2010 â€Æ' Case synopsis †¢ L Oreal headquarter is in France and require from their subsidiaries around 100 countries to introduce two or more from their product within the few years. L oreal Netherland director faces two difficult decision whether to introduce Synergie the skin care product and Belle Couleur hair product or one of them. If they introduce them in the Dutch market what will happen for their product from the sameRead MoreConsumer Behavior on Hyundai Motors1281 Words   |  6 Pagesthe fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of the product. ------------------------------------------------- Top of Form | | |    |    | | Hello:   You are invited to participateRead MoreL Oreal : A Beautiful Study Of Scm1485 Words   |  6 Pageson a common backbone of capabilities. Also, they work on more networks and more people. To improve their reactivity and the accuracy of their orders all along the value chain, L Oreal s operations introduced an integrated information system in 2010. A collaborative collection of sales forecasts by their sales, marketing, supply chain and finance teams, is shared with their plants and distribution centers. This practice is steadily implemented worldwide. In 2015, the system was expanded to BrazilRead MoreL Oreal : The World s Largest Cosmetics And Beauty Company2695 Words   |  11 PagesModule Code: MKT1002 Degree Programme: BA Hons Marketing and Managementâ€Æ' Introduction to L’Orà ©al. L Orà ©al is the world s largest cosmetics and beauty company and has been the market leader since 2001. They market 18 brands and are divided into four categories - consumer products, professional products, luxury products, active cosmetics. They operate in many varied distribution circuits in over 130 countries (L’Orà ©al, n.d). (49 words) The External Marketing Environment in which L’Orà ©al Operates InRead MoreAvon Strategy Analysis952 Words   |  4 Pagesdirected Several things happened once Andrea Jung was named CEO of Avon. First, she decided to reverse the current trend of losing sales. She did this by creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores JungRead MoreMarketing Plan for the Body Shop7278 Words   |  30 PagesThe Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to concealRead MoreEssay on Marketing Analysis on Body Shop4410 Words   |  18 Pageshuman and civil rights, environmental and animal protection. In March 2006, The Body Shop agreed to a  £652.3 million takeover deal by LOrà ©al family. I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively basedRead MoreThe Reasons for The Body Shops International Success1188 Words   |  5 Pagesrapid than before (Jones, 2006). The franchise model prior to LOreal was that the Body Shop would find local retail partners to run multiple stores. These partners would receive goods from the Body Shop to sell in the stores, in addition to marketing support. This is a similar arrangement to many franchises, and the Body Shop was ultimately the company whose name and image would sell the stores. The company was strict in maintaining that its high ethical standards were maintained by the franchisors

Slave To The Grind free essay sample

Those rowdy Jersey boys are back and heavier than ever. If youre expecting Slave to the Grind to be similar to Skid Rows 1989 multi-platinum debut, youre in for a big surprise. If you thought they were loud last time, just wait until you hear them now. Sebastian, Dave Rachel, Rob and Scotti just had so much energy building up during the time since their last LP that they incorporated it all onto their new record. Its the kind of energy from songs such as Big Guns and Piece of Me featured on their debut, multiplied a thousand times. Yet the songs reveal the same feelings expressed last time, only now theyre hidden behind much stronger lyrics. So why the big change after the success of their first album? Well, I guess the guys decided it was time to do something new. It certainly is a new direction for Skid Row, very loud, but by no means unbearable. We will write a custom essay sample on Slave To The Grind or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This second album contains a lot of catchy tunes and very likeable songs. Monkey Business, their first single, gave everyone a preview of their intensified new sound. The songs get even louder than that, however. Following Monkey Business youll hear powerful and explosive tracks such as The Threat, Creepshow, Mudkicker and the title track Slave to the Grind. To slow down the pace a little bit, three much softer songs Quicksand Jesus, In a Darkened Room, and Wasted Time are added to the line-up. They are great. If you only liked Skid Row for their songs like I Remember You last time, then you may not like this album as much, but true Skid Row fans will enjoy it. Once again those hot guys from Skid Row have made another excellent album and I hope there are many more to come after this one! n

Thursday, April 23, 2020

Thesis paper on rap music. free essay sample

Rap music has become one of the most distinctive and controversial music genres of the past few decades. A major part of hip hop culture, rap, discusses the experiences and standards of living of people In different situations ranging from racial stereotyping to struggle for survival in poor, violent conditions. Rap music is a vocal protest for the people oppressed by these things. Most people know that rap is not only music to dance and party to, but a significant form of expression.It is a source of information that describes the rage of people facing growing oppression, declining opportunities for advancement, changing moods on the streets, and everyday survival. Its distinct sound, Images, and attitude are notorious to people of all areas, races, and cultures. Rap artists like Grandmaster Flash, Run DIM, Public Enemy, Ice-T, N. WA. , Ice Cube, Salt n Peep, Queen Latish, Www-Tang Clan, Snoop Doggy Dog, Tuba Shaker, the Fugues, P-Funk, and many others produced a unique music genre of the urban underclass. We will write a custom essay sample on Thesis paper on rap music. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Given the relatively low expenses In producing and distributing popular music, black artists and producers themselves have often controlled this mode of casual production and have been able to create a form of communication, originally free of censorship and control by the dominant social groups. Rap is now a major force in hip hop culture that has become a dominant style throughout the world today.Just as ragtime, Jazz, RB, and other black music forms entered mainstream culture earlier In the century, today It Is hip hop culture and Its distinctive sound of rap music that is becoming an important form of music and cultural style across the globe. Hip hop erupted from New York dance and party culture of the 1 sass. Writing yards, producing beats, break-dancing, and graffiti art were the original legs to rap music. Now, with dance and performance, visual art, multimedia, fashion and attitude, hip hop is the music and style for the new millennium.Despite what some critics say, with global popularity Increasing dramatically, hip hop culture Is here to stay. Hip hop culture is intense body culture; it finds its expression in dance and gesture. Hip hop is very energetic and gave rise to new forms of dance, like break-dancing, where gesture and body rhythms provide fluid motions to all different types of musical beats. Hip hop Is a highly vocal culture and rap music provides Its voice. Everyday rhythms and sounds can be turned Into hip hop beats, as well as the sounds of traditional music. With creative use of previous musical technology combined with new musical technologies, hip hop provides a soundtrack for life in a high-tech world. Hip hop is also highly visual, creating its distinctive art form of graffiti and urban art, as well as fashion (B Boy, wild style, and ghetto street culture) that provides strong visual pictures, which also serves as models of fashion. Together, these forms provide style, Identity, politics, and a way of life for IndividualsRap is the voice and sound of hip hop culture; while dance and bodily movement show its rhythms and moves, graffiti presents visual pictures and identity, fashion provides a unique style, videos present hip hops sounds and images, and digitized multimedia helps hip hop move along with the pace of todays technological world. With style, fashion, and attitude, hip hop culture is more than Just music; its a way of life. Rap music influences many other types of music, and has roots in genres including R, funk, soul, regg ae, techno, pop, and house. You can find roots to rap music in he corners of virtually every national culture in the world.Hip hop breaks down the boundaries between music and everyday life. Because of that, rap is becoming popular as part of advertising, film and TV, and the new digital and multimedia culture. As it knocks down borders between musical styles, combining every kind of music genre, rap crosses the national borders of the world becoming a key component of global culture. Rap is currently rocking the casaba and the ghetto, rolling across the mountains and the deserts, hopping across oceans, and flying through cyberspace. In the global popularity scene, hip hop now rules, and is a nominate cultural form in many parts of the world.Rap gives voice to every culture that produces and circulates it, not Just African-Americans. As a new force, rap levels the playing field, opening doors to new cultural players, and ripens for new corporate snakes to pounce on. Circulating ideas, images, sound, and style, it is becoming central to the new multimedia global culture and is an expression of a multicultural world with no borders and limits. A raw expression of urban hip hop culture, rap quickly became the sound of African- American anger, rebellion, cultural style, and experience.Anticipated by the ground- breaking work of the West Coast-based Watts Prophets and New York area Gill Scott Heron (whom I worked for at my senior experience internship at TV Records) and the Last Poets in the early asses, the current configuration of rap emerged out of Sugar Hill Gangs 1979 Rappers Delight and Grandmaster Flashs 1982 hit The Message. Hip hop culture began developing its style and sound in New York party scenes in the Bronx, Brooklyn and other ghetto areas in the late asses. By the asses, a whole cycle of New York-based hip hop and rap artists emerged to public attention, includingGrandmaster Flash, Africa Bumboat, Run DIM, Eric B and Racism, Big Daddy Kane, KIRKS-ONE, Tone Loc, Salt n Peep, Queen Latish, and Public Enemy. Russell Simmons founded his Defy Jam music label, winning wide-spread distribution for many artists now considered old school, representing the first wave of rap. East coast rap ranged from the Black Nationalist ideas of Africa Bumboat and the Zulu Nation, to the radical issues of Public Enemy, to the feminism of Queen Latish, to the emphasis on standards of living by Grandmaster Flash, Run DIM, and KIRKS- One.Yet it should not be forgotten that from the beginning there was a strong impotent of dance and party music connected with rap, that it was always part of a The rap controversy started with the explosion of West Coast gangster rap. Ice-T, the original gangster said it was N. W. A. s 1987 album Straight Out of Compton that brought a more controversial form of gangster rap, discussing the problems and pleasures of what became known as thug life. N. W. A. Was a group of young African- Americans from the hood, including Ice Cube and Easy E rapping, Dry.Deer producing, and DC Yell and Rene performing. N. W. A. Brought attention to a new gangster genre. In turn, Easy E put out his own record and split with the group, Ice Cube and Dry. Deer also separated from N. W. A. And produced their own records, and Segue Knight formed Death Row Records, which released Dry. Dress influential The Chronic in 1992 and then signed on Snoop Doggy Dog and Tuba Shaker, who would become highly controversial rap superstars. Meanwhile, the East coast put out its version of gangster-rap, with the Www Tang Clan creating a sensation through its hard, gritty urban sounds.Sean Puff Daddy Combs and his label Bad Boy Entertainment, featuring The Notorious B. I. G. Brought a NY urban ghetto realism into rap, while the Fugues brought funk and R into the rap sound. A wide range of younger rap artists spun off of these groups and erupted from seemingly every corner of every major city, and even a few suburban areas. In the mid-asses, feuds between East and West coast rap groups broke out with highly publicized shoot outs and the murder of Tuba and The Notorious B. I. G. Following the strange blur of the line between art and life in gangster-rap, with the artists living and dying for the things they said in their songs, a movement to stop the lenience emerged to what became known as New School, or Now School, going beyond the sounds of Old School. New York groups like De La Soul and The Fugues produced less harsh rhythms, more affirmative and romantic lyrics, and new influences of soul, R, and pop. Wesley Jean and Lauren Hill spun off the Fugues to create their own chart-toppers and multiple Grammars, including best album of the year, won by The Insemination of Lauren Hill in 1999.This showed that rap had matured, entered the mainstream, and gained recognition as a global force in culture. Today, rap covers a large spectrum, ranging from the urban fury of gangster rap, to the rural fusion of blues and rap in Arrested Development, to the educated raps about black history of Chuck D, to the poetic and political issues of the Disposable Heroes of Hypocr isy, to the G-funk melodies of Snoop Doggy Dog and celebrations of thug life by the late Tuba Shaker.It is therefore a mistake to identify the genre of rap with its most extreme expressions such as gangs rap, as there are countless varieties of urban rap, suburban rap, rural rap, rap and soul fusions, reggae rap, Latino rap, white rap, and even Christian rap groups. This is one of the most flexible genres, and can be used for a variety of purposes. Yet it is gangster rap, G-funk, or what well call G-rap that is still the cornerstone of popularity. G-rap provided a distinctive language, style, and attitude that made rap a significant, yet controversial form.While break-dancing, graffiti, and other forms of hip hop have declined in significance, rap and the hip hop style embedded in rap performance and music video have become a highly significant part of contemporary Much rap music comes off as aggressive, as singers are seen threatening power trustees, denouncing racial oppression and police violence, and celebrating a diverse realm of black cultural forms, like a gangster lifestyle. With its deep beats, multilayered sound, aggressive lyrics, in-your-face messages, and defiant style, rap is seen as a revolt in its music videos, and recorded forms.Blasting out of boom boxes in the ghettos, roaring from car stereos, and blaring from home sound systems, rap has a variety of sounds that some see as threatening the middle class orde r and status quo of power. Some rap singers have the rebel image through their clothes, heir lifestyles, and in many cases their crimes, serving as a warning of the rage and violence in ghetto communities. But other rap artists engage in political rap, or conscious rap, seeing themselves as knowledge warriors and spokespeople for an oppressed underclass. Rap points to the diversity of the African-American community and is itself a musical genre that makes its audiences aware of the differences between various social groups in U. S. Society and the oppression of the underclass. Although there were rap artists in the asses, it was in the asses that rap became most popular, coming of age during the Reagan-Bush era. As a result of conservative attacks, the asses was a period of intense hardship for blacks as the Reagan right shifted wealth from the poor to the rich, cut back on welfare programs, and neglected the concerns of blacks and the poor.During this period, the standard of living and job possibilities for African-Americans declined, and living conditions in the inner-city ghettos deteriorated with growing crime, drug use, crack cocaine, teen pregnancies, AIDS and sexually transmitted diseases, gangs, and urban violence. Rap music arguably stands between the modern and the postmodern, using stronger techniques of sampling, quotatio n and combination of various sounds for self-expression. Rap has a close relation with musical technologies and can be seen as a form of technocrat.It depends heavily on voice for its effects, but its production involves highly skilled use of new musical technologies. While early hip- hop music mocked the sophistication of disco through the medium of a Dos turntables, and while some early rap was technically underdeveloped, later rap evolved into a highly complex sound, using sampling, multi-track overlay, computers, and a variety of sophisticated mixing techniques. There is, in fact, often not much real or original music, but simply basic drum beats and guitar riffs, overlaid with recorded sounds.Starting around 1987-88, Public Enemy and other rap groups began experimenting with multilayered sound combination, taking sounds from media and everyday life, and mixing them into their beats. So a DC, such as Public Enemys Terminator X, plays an important part in the production of the sound of rap, and is In particular, rap groups sample previ ous music, sometimes respectfully by quotation, sometimes ironically with another song, and sometimes satirically by using Eileen street sounds in a romantic love song.Rap groups regularly sample black classics like James Brown, but also engage in crossover, like with DC Jazzy Jeff and the Fresh Prince ironically sampling the l Dream of Jeannie theme for their rap Girls Anti Untie But Trouble. The group De La Soul created controversy by sampling an Aerostatic song in the early asses, but by now this is accepted as normal. For example, when Cool sampled Cool and the Gangs song Too Hot to make its catchy chorus and lyrics more relevant for the ass: A mind is a terrible thing to waste/That as the slogan/But now its 95 and its Dont forget the Trojan. When listening to rap, you can easily see that most of it has to do with identity and self-assertion. The rap artists frequently call attention to their origins, usually grounded in a particular region like South Central Los Angels, the Bronx, or Compton. There is much awareness and sense of place in rap music. In particular, rap is frequently music of the hood that arises from distinct neighborhoods where identification with place supplements the strong identification with race, which is stronger than the identification with the nation as a whole.The rap singer wants you to know who she or he is, where they are from, what tim e it is now, and what is happening. The images of the music videos show specific urban sites, mostly the ghettos of the underclass. Ice Its videos of the songs in Original Gangster show him in the hood, experiencing the stories he narrates in his songs, as do many videos of N. W. A. , Ice Cube and other ghetto-based rap artists.The images and lyrics show and tell us that it is a time where the differences between the haves and the have-nots are more evident than before; that it is a time of urban crime and violence, a time of nags and drugs, a time of Studs, HIVE, and AIDS, a crazy time of extreme sexuality, a time when the urban underclass is striking out and striking back, and therefore is a tense and frightening time for the culture as a whole. The lyrics and images of rap stars like Ice-T and Ice Cube soon became a significant part of rap as an icon, showing what is going on in the urban underclass and its rage and fantasies at the end of the millennium. Public Enemys music video of By the Time I Get to Arizona shows black revolutionaries going to Arizona to protest the state banning of the Martin Luther King Day holiday and depicts them assaulting white politicians and attempting to bring revolution to the state. Their video of Shut it Down also projects images of black revolution, mentioning the legacy of Karl Marx, Malcolm X, the Black Panthers, and Angela Davis, with the rappers calling for the shutting down of the system of exploitation and oppression.Voice, lyrics, and rhyming are very important in rap, which can be read as an acronym for Rhythm and Poetry. The songs are often long, highly complex, and expressive, continuing a rich African-American tradition of stories with individual variations, influenced by genres such as rag-time, Jazz, and the blues. Rap continues earlier contests to demonstrate verbal flexibility, vocabulary, mental quickness, and creativity. The disusing or mocking of other rap groups, women, and white p oliticians, reproduce the African tradition of the toast or boast, making some rap seem confrontational.Yet other rap artists are like ministers with a message for the audience, which the rapper conveys in distinctive ways. And like in the black church, rappers often have choruses in the background. This lays down a steady, organized message to otherwise confused fragments of speech. Some rappers go as far as to count syllables to ensure their lines flow correctly with the beat and the chorus, while others Just let it flow and adjust their lyrics accordingly. Rap involves an expression of black experience, style, and cultural forms.By the late ass, Rap replaced RB as the most popular music for young blacks, but the largest audience for rap music is white suburban youth, calling to attention the white negro discussed by Norman Mailer in 1957. According to Mailer, this expression is first found in the hipster, the cool white cat who drops out of white culture, emended as a boring conformist, in order to enter the exotic world of black culture with its ministering rhythms and powerful expressions of sexuality and soul.Fleeing from the culture of spiritual death, the white negro finds passion and creativit y in black culture. From Jazz to rock and roll to rap, many white males have identified primarily with black music, language, dress, and style. Young suburban whites identify with rap because they too feel deeply alienated and rebellious, and like to identify with the gangs image, such as the wiggery subculture which integrates the forms of black culture with white racial identities.As Ray Maker, the keyboard player for the Doors put it in a VHF interview, without black culture, Americans would still be dancing tippet-toe to the minuet. Rap groups appear on every continent in various languages and cultures. Drawing on rich African traditions and its rhythms, rhymes, and rebellions, rap is attractive to numerous cultures. Gangster-rap is especially attractive to white youth with its disrespect for the authority, laws, and conformity. It is clear in songs like Ice-TVs Mimic Contract that the microphone is seen as a symbol of power, a gun that enables rappers to engage in warfare. Rap reveals that the word n*egger has been introduced by African-Americans in various ways, either as a positive term of solidarity, as a term of hostility toward a peer, or as a political identity for a member of an oppressed class, such as when Ice-T insists in Straight up N*gag that I am a n*egger, not a colored man, negro, or black, terms widely accepted by white culture that represent conditions faced by blacks, and which a harsh word like n*egger will not let sit.Much rap music attempts to communicate the situation of young blacks in the inner cities, and especially, to call attention to the problem of police violence which they unsung blacks find instead that the cops are there to harass and exploit, and that these guardians of the peace in fact pose one of the gravest dangers to the community. Films like Menace II Society, or the Mark Fuhrman tapes during the CO.Simpson trial, which one African- American commentator described as an appropriate soundtrack for the Rodney King b eating, help portray this. In Body Count, Ice-T satirically reflects on the white utopia of Cozies and Harriet and the Cleavers, as a time and place where cops would help a kitten down from a tree. Nowadays, in the inner cities, Ice-T notes that SSH*t anti like that! Every day, from L. A. O New Orleans, Philadelphia to New York, the complaints of the rappers are confirmed as white police have been caught beating and killing minorities, ordering their execution, imprisoning them on bogus charges and planted evidence, and shaking down their communities for whatever blood money they can extort, often from the poorest of poor. To these conditions, N. W. A. Dedicated their anthem, F*KC that Police! Tuba Shakers Me Against the World paints an especially vivid picture of life in the inner city.Titles like If I die unite and Death Around the Corner describe the anger and paranoia of living in no-peace zones where bullets fly more than birds, while Me Against the World, So Many Tears, and F*KC the World express both sadness and rage concerning this situation. Reminiscing about his past, he says l was raised in the city/ SSH*TTY ever since I was an itty bitty kiddy/ drinking liquor out of my mamas itty/ And smoking weed was an everyday thing in my household/ and drinking liqu or till youre out cold. Shaker regrets his mother and the preachers couldnt save him from a life of drugs, drunkenness, and violence. Although he often appeals to God and affirms struggle ND hope, he condemns the world that has taken so many of his friends (Vive lost so many peers/ shed so many tears) and which threatens to take his own young life at any moment: **** the world cause Im cursed/ Im having visions of leaving here in a hearse/ Will I survive to the morning to see the sun? The paranoia of life is intense: If youre black, youd better stay strapped, or: You want to last? Be the first to blast. The expectation of death is especially heightened in Shakers Death Around the Corner, which opens with his young son asking him why he is standing by the Indo with his gun and the father answering that by saying: My destiny is to die. The rapper explains that l guess Ive seen too many murders and is prepared for more violence at any moment.Still, he is not afraid to die, figuring that any place will be be tter than the ghetto: Dont shed a tear for me II anti happy here. Rap, like some other forms of expression, is a powerful message of racism, oppression, and violence that calls our attention to the crisis of people living in inner cities. Rap also provides a positive black tradition, celebrating black culture, pride, intelligence, strength, style, and creativity. It supplies a voice for a social group excluded from mainstream communication and gives power to members of other social groups to better understand the experiences, anger, and positions within the to break out of the cycle of drugs and violence, accept self-responsibility, and begin to restore their lives and communities in whatever ways possible as they struggle for societal changes. At its worst, G-rap is racist, sexist, and glorifies violence, being little but a money- making vehicle that is part of the problem rather than the solution.Many of its mages and models are highly problematic, such as the gangs rap celebration of the outlaw, pimp, and drug dealer. Some rap is random in its circulation of violence and anger, channeling it against the entire world, while other rap artists correctly target anger against the actual forces of oppression that have historically plagued the black community. In short, G-rap is a part of a much broader hip hop culture that has become a dominant cultural form and style today.Rap can be a destructive type of identity politics, promoting differences between white and black, cops and gangsters, men and women, straight and gay. However, with its heavy emphasis on color, rap music calls attention to the importance of racial difference and focuses attention on whiteness as well as blackness. Rap can force white audiences to reflect on their own racial construction, on the ways that whites oppress blacks, on the ways that they may be constructed against someone else who may be presented in a negative light.Rap is a significant part of the postmodern culture that forces an increasingly multicultural and multiracial society to become aware of its differences. And to learn to live with them. Rap music is highly complex. It is an awesome example of multicultural communication, enabling white audiences to listen to black voices and hear black views that they might otherwise miss. Rap music makes the listener painfully aware of differences between black and white, rich and poor, male and female.Rap music brings to white audiences the uncomfortable awareness of black suffering, anger, and violence. More upscale and privileged audiences are enabled to experience the painful effects of deprivation and pain suffered in the urban ghettos. They can also confront views of mainstream celebrations of wealth and materialism by the in-your- ace counting of their new found wealth by rap artists.The expression of males violence toward women in some rap is a reminder of male violence and the hostile attitudes that many men hold toward women, as its homophobic and racist attitudes indicate that oppressed also have prejudice and anger against other oppressed groups. Very often the oppressed direct their rage against their own people and other groups, which in turn oppresses their own group even more. Rap is a unique form of expression, crossing all boundaries, and an indicator that maybe current societies are structured according to a system of differences between nominate and subordinate classes, groups, races, and genders.Rap music is an anthem of postmodern conflict, a vivid expression of the extent to which difference and opposition are structuring principles of society, and a reminder of the growing differences between the haves and the have-nots. It is the thorn on the rose of is a reminder that all is not well in the home of the brave and the land of the free. Rap reminds us that the red, white, and blue of the flag does not always exactly stand for a multicultural society where the colors of the rainbow complement each other and harmonize, rather then clash.